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Services Framework and Methodology

COMPANY VALUE ANALYSIS:
DESIGNING THE FUTURE OF NEW AND ESTABLISHED COMPANIES

Working from the entrepreneur’s challenges and requirements, the process of conceiving the company’s future uses rigorous analysis to define and augment the key assets of the brand, and then to build a re-engineered or new brand vision and creative strategy. The result: a new concept, embodied in products and services with enhanced consumer appeal.

This incorporates:

  • Brand value analysis
  • Product value analysis
  • Project value analysis

BRAND VISION AND CREATIVE STRATEGY:
PLOTTING THE PATH

Based on vision and ambition, the “Plotting the Path” module harnesses the power of creative management. It is developed through a subtle alliance between intuition and analysis, empathy and pragmatism. These ingredients are key to ensuring consistency and reliability in the process of applying insights to newly identified territories and markets. The creative strategy is founded on thorough research and analytics.

This incorporates:

  • Creating a new brand
  • Refreshing a brand
  • Diversifying a brand
  • Repositioning a brand
  • New brand development strategy
  • Product development strategy
  • Brand identity, definition of territories

STRATEGY IMPLEMENTATION:
CONNECTING THE BODY

Based on the company organization, the “Connecting the Body” module concentrates on the most sensitive part of the company, the “human” factor. The aim here is to harmonize people and their individual sensibilities with the company’s soul, in order to allow the company to evolve or change. It’s all about identifying and choosing resources to ensure that the project is constructed coherently. “Connecting the Body” also means ensuring that the artistic direction and vertical functions are balanced, ensuring a proper corporate dynamic.

This incorporates:

  • Artistic Direction
  • Project Management
  • Coaching